Jamaica has a food import bill of US$1.4 billion, a substantial chunk of which goes to the purchase of food consumed by the more than two million stop-over visitors to the island. When cruise ship passengers are added, the island hosts over four million tourists annually. This significant reliance on imported food not only affects Jamaica's foreign exchange reserves but also limits opportunities for local agricultural producers to benefit from tourism-generated income. Recognizing this challenge, stakeholders across tourism and agriculture sectors have collaborated to improve market linkages and support local producers. ALEX (Agri-Linkages Exchange) is a B2B online platform launched by Jamaica's Ministry of Industry, Commerce, Agriculture and Fisheries (MICAF) in collaboration with the Ministry of Tourism. Its primary goals are to: Reduce food imports. Strengthen the local agriculture supply chain. Provide consistent markets for farmers. Ensure the tourism sector has...